4 Things Every Therapist Website Homepage Needs to Fill Your Private Practice [Ep 159]

Let's talk about building a therapist website that converts (one of my favorite topics). Your homepage copy has about three seconds to convince someone to stay. Three seconds. And most therapists are wasting them on "welcome to my website" and a stock photo of stacked rocks.

That's why in today's episode I sat down with Monica Kovach, former therapist turned website designer for private practice therapists, to break down exactly what belongs on your therapist homepage and what needs to go immediately. Monica shares the simple what, who, and where framework for your above the fold section that most therapists are overcomplicating. We get into the copy mistakes that make every therapy website look the same, why your stock photography might be working against you, and how good therapist conditioning is showing up in your website design in ways you probably haven't noticed.

If your website isn't converting the way you want it to, there's one section you need to look at before anything else and it's probably not the one you think.

More about Monica Kovach:

Monica is the Founder and Designer at Hold Space Creative; a Squarespace website design agency. She's a former art therapist and coach, and uses her 10+ years of experience in marketing and design to help therapists and coaches connect with their best-fit clients online.

Topics covered on Therapist Website:

1. Why "welcome to my website" is still showing up on therapist websites in 2026 and why it needs to stop
2. Most therapists flip the relationship between copy and design on their homepage and it costs them clients
3. Where location info actually needs to live on therapist website
4. The stock photography trap that makes every therapist website look identical
5. Your bio section doesn't belong where you think it does on your homepage
6. Good therapist conditioning makes you hide behind credentials instead of showing your personality
7. The call to action mistake that overwhelms visitors and stops them from booking
8. Your website copy should speak to where clients are today, not where you want them to be

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Building a StoryBrand by Donald Miller
• Website templates for therapists: https://hold-space-creative-affiliates.peachs.co/a/felicia-feliciathebadtherapistcoach

Connect with Monica:

• Website: Hold Space Creative
• Instagram: @holdspacecreative

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]

Quote:

"Your copy should speak to where your clients are right now, and your design should speak to where they want to be." – Monica Kovach - Monica Kovach