The Anatomy of a $20K Month for Solo Therapists (It's Simpler Than You Think) [Ep 149]

If you think a $20K month for solo therapists means working 60-hour weeks, hear this: the therapists I work with who are consistently hitting 20K months aren't running giant group practices or burning themselves out. They're solo clinicians with premium fees, clear niches, and one really effective marketing channel that actually works.

In today's episode, I'm breaking down the real anatomy of a 20K month for solo therapists based on what my actual clients are doing month after month. I'm talking about the core pieces that add up to those numbers, the mindset shifts around charging what you're worth, and the specific moves you can make right now to start moving in that direction.

Whether you're at 5K months or 15K months, there are probably just one or two bottlenecks in your business keeping you stuck. I'm going to help you figure out what those are and give you concrete next steps to open things up!

Topics covered on 20K Month for Solo Therapists:

1. The structure of a 20K month for solo therapists and the client loads that make it possible without working 60-hour weeks
2. The premium fee ranges my clients are charging and the mindset work you need to do before raising your rates
3. The digital marketing channels that are actually driving consistent leads
4. The specific bottlenecks in your business that are keeping you stuck at low revenue months
5. The skills you need to learn if you want to charge premium fees before your marketing is perfect
6. The cancellation and attendance policies that will help you hit a consistent 20K months

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness
2. How Saying No to Clients Doubled Erin's Income to $14K/Month in 3 Months [Ep 148]
3. How Dr Mikki Lee Used TikTok Marketing to Grow Her Private Practice and 4x Her Revenue [Ep 139]

Related episodes

1. My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]
2. Devotional Sales: My Sales Practice That Will Turn Consult Calls into Clients [Ep 56]

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Quote:

“At 20K per month as a solo practitioner, that is where you can really start to see your quality of life shift.” - Felicia