The Private Practice Marketing Strategy I'd Use to Scale to Multi-6 Figures From Scratch [Ep 162]

Private practice marketing doesn't have to cost a fortune to work. If I were launching my practice from scratch today with one goal, scaling to multiple six figures as fast as possible, here's exactly what I'd do.

In today's episode, I'm walking you through the four-part marketing strategy I'd use right now to fill my caseload with premium fee clients. We're talking about where I'd invest, where I wouldn’t waste a dime, and the one thing most therapists are completely overlooking that gives you a huge advantage in Google and AI search.

I also share what I noticed when I recently searched for a therapist myself - and honestly, we need to do better. Potential clients are landing on your website every day and leaving because the most basic information is buried or missing altogether.

And there’s a fourth strategy I almost didn’t include but it may be the thing that makes the biggest difference when someone visits your site and isn’t ready to book just yet.

Topics covered on Private Practice Marketing:

1. Most therapist websites are losing premium fee clients before those clients even finish reading the homepage
2. The one offline move that gives your private practice marketing a massive edge on Google and in AI searches that most fully virtual therapists can't touch
3. Networking vs on-page SEO, which one actually fills your caseload faster and which one is quietly draining your energy for nothing
4. Two or three referral partners could change everything about the way your private practice grows
5. The fourth private practice marketing strategy I almost didn't mention, and why it might be the one that does the most work for you

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Building a StoryBrand by Donald Miller
• Squarespace: https://www.squarespace.com/
• Fiverr: https://www.fiverr.com/
• Google Business Profile: https://business.google.com/en-all/business-profile/
• Place Digital: https://www.therapieseo.com/
• Hold Space Creative

Related episodes:

• SEO Blogging for Therapists: How Long It Really Takes to Get More Traffic and Inquiries [Ep 153]
• Marketing for Therapists: How to Connect with Clients by Addressing Their Problems [Ep 58]

Quote:

"You really only need maybe two or three really solid referral partners to ensure that you're getting a steady stream of clients." - Felicia