The Bad Therapist Show · May 18, 2026 · 19:54
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Want to attract ideal therapy clients? You know, the ones who actually show up, commit, and do the work? Then stop marketing the way most therapists do.
I see it all the time. Clients tell me they've found their perfect client match, BUT that person won't book weekly, won't pay their fee, or isn't even sure they want therapy. That's not your ideal therapy client.
In today's episode, I'm sharing the three components that make up an ideal therapy client (most therapists are missing two of them). I'm walking you through the website copy, consult call questions, and social media language that accidentally repel motivated clients and what to say instead.
If your consult calls feel like you're convincing people to hire you, something in your messaging is off. But don't worry, I'll show you where and how to fix it so your ideal therapy clients feel excited when they find you and everyone else just keeps scrolling.
Topics covered on Attract Ideal Therapy Clients:
Resources from this episode:
Connect with Felicia:
Quote:
"Being selective about who you work with isn't gatekeeping. It's not elitist. It's actually the kindest thing you can do for everyone involved, including the people who aren't ready yet." - Felicia
Episodes: The Bad Therapist Show