How to Find Your Niche as a Therapist [Ep 183]

I've had two recent conversations with therapists at opposite stages of business. One had a full caseload and worried their website copy was too narrow. The other hadn't launched a website because they wanted the perfect niche first. Both were treating a niche like a permanent identity decision, caught in the same demand for certainty.

To find your niche as a therapist, I want you to treat it like a hypothesis: choose a good-enough direction, put it into the world, gather data, and refine it live. I’ll show you how a niche can support both sides of your marketing: helping relevant people find you and helping the right visitors recognize themselves in your message once they arrive.

If your therapist website isn’t bringing in inquiries, how do you know what needs to change? With too few visitors, you may not have enough evidence to judge whether it’s working. This episode explores how to assess demand in the states where you’re licensed, what keyword tools can tell you, and how client language and audience feedback can help you describe your services.

You can stop polishing a niche in private and start learning from what happens when you test it.

1. Why a niche can evolve, even when choosing one feels like a permanent identity decision
2. The two jobs of a niche: attracting relevant traffic and helping ideal clients take the next step
3. Why low website traffic can leave you with too little evidence to diagnose conversion
4. The difference between total and serviceable addressable markets, and where licensing geography fits
5. How dedicated keyword data and real audience language give you two different ways to test a niche
6. Why a general chatbot is not enough on its own, while AI tools connected to dedicated datasets can still support research

• Keysearch
• Ahrefs
• Semrush
• Liberated Business , my signature group coaching program for therapists who want to build a multi-six-figure private practice

• Get my freebie and join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

• How to Pick a Therapy Niche Without Overthinking It for Months [Ep 133]
• How to Pick a Therapy Niche That Makes You Happy [Ep 4]

“You don't need certainty. You just need a hypothesis that is good enough to start testing.” - Felicia