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Zach Billings is the CEO of Wikimotive, a search marketing agency he has led for over two decades, building it into a bootstrapped, U.S.-based team of 50 professional writers serving dealers across the country.
Free of outside investors, Wikimotive recently ran an all-staff exercise to rewrite its mission statement around a single measure, dealer outcomes rather than its own bottom line, and it has pruned services, including a legacy organic Facebook management product, once they stopped producing results.
Topics:
01:15 ChatGPT Visibility Is The New Goal.
04:35 Content Beats Technical SEO.
07:55 AI Slop Makes Dealers Identical.
14:10 50 Writers Beat AI Repetition.
21:50 AI Search Is Only 1% Of Pie.
27:10 PMax Campaigns Waste Dealer Money.
38:30 Vendor Consistency Beats Chasing Shiny.
This episode is brought to you by:
1. 800% Elite Auto Club - 800% Elite Auto is a whole-dealership solution. Get started today @ here.
2. CDG Circles - Connect with verified dealers all inside the CDG Platform. Learn more @ here.
3. Wikimotive - Wikimotive delivers organic and paid search solutions to hundreds of dealerships from rural rooftops to multiple top-5 national dealers. Visit @ here for more info.
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