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Social media—can’t live with it, can’t grow without it. In this episode of The Art of Storytelling, LeTroy Gardner, Kin Lane, and Mario Washington tackle the complicated relationship creators have with social media and break down what it really takes to use it effectively in today’s algorithm-driven world. From the decline of organic reach to the rise of paid marketing, the crew dives into the realities behind platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube—and why simply posting content isn’t enough anymore. They also explore:
- Why social media algorithms work against you
- The truth about ad spend and what beginners should budget
- How to identify and target the right audience
- How social media shapes the way content is created
- The dangers of over-reliance on platforms you don’t control
- The importance of building your own community
With honest insights, real-world examples, and practical strategies, this episode is a must-listen for anyone trying to grow a podcast, brand, or audience in the digital age.
