From Movie Reviews to Millions of Views | Tom "Popcorn With Tom" Biddle, Content Creator

On today's show I sat down with social media content creator Thomas Biddle (@popcornwithtom) to discuss his rapidly growing social presence after starting in October 2025, evolving from movie rankings to "high T" list-style videos and monetizing through brand deals.

Biddle shares his routine of posting up to five times daily for months without missing a day, learning through analytics, and advice on consistency, experimenting, and not fearing early failures.

He explains his collaboration with fellow content creator Young Mantis, leveraging his Luka Dončić resemblance, and escalating the bit from pickup runs to Indianapolis stunts and ultimately courtside seats at Lakers games, including a Kalshi-backed campaign that placed them in extremely expensive seats during the NBA playoffs and drew major media clips.

Biddle also discusses future goals like long-form YouTube content, kindness-focused videos, and Indiana favorites like the Indy 500 and The Deck in Fort Wayne.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.

You are going to learn about:
- Popcorn With Tom's Social Media Strategy
- Social Collaborations and Brand Deals
- The Content Creator Grind

Thank you to our partners:
ClusterTruck (Use code GETIN at checkout for $5 off orders of $25 or more)
Greek's Pizzeria

Check out these great clips from the show:
01:23 Guest Introduction: Tom "Popcorn With Tom" Biddle, Content Creator
03:02 First Posts Origins
04:32 High T Movies Breakout
05:00 College Jobs Monetize
06:04 First Brand Deals
10:03 Posting Grind Strategy
12:34 Avoid One Trick Pony
14:57 Creator Advice Mindset
17:28 Meeting Mantis Collabs
18:13 Luka LeBron Bit Begins
20:25 LA Courtside Gamble
24:05 Kalshi Six-Figure Seats
25:17 Family Support and Longevity
27:07 Long-form Dreams and Editing
29:21 Kindness Content Over Pranks
31:53 Vision Casting the Next Decade
35:21 Creator Grind and Analytics
36:27 Courtside Lakers Rules and Security
39:10 Players Reactions and Future Stunts
42:02 Indiana Pride and Indy 500 Plans
44:53 Hidden Gem and Hoosier Shoutout
46:51 Wrap Up and Where to Follow

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