The Race to Become Indiana's Healthiest County | Jenn Wells, Hancock Health

On today's show I sat down with Jenn Wells, assistant vice president of customer experience and brand strategy at Hancock Health and host of the Just Jenn women's health podcast.

Jenn discusses her career path from the Indianapolis Motor Speedway to healthcare marketing and how Hancock Health focuses on the customer journey, brand storytelling, digital experience, and virtual care.

She explores why many people avoid preventive care, how taboo or embarrassing health topics keep patients from asking questions, and how Just Jenn aims to make conversations about issues like infertility, menopause, and cancer care feel like talking with a trusted friend.

She also describes Hancock County's goal to become Indiana's healthiest county through partnerships addressing social determinants of health, improved access and navigation, and lower-cost lab and imaging options like the Gateway location, while emphasizing practical accountability such as scheduling annual exams.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.

You are going to learn about:
- Why People Avoid Preventative Care
- The Just Jenn Women's Health Podcast
- How Hancock County Plans to Become Indiana's Healthiest County

Thank you to our partners:
Pence Media Group
World Food Championships (enter code 25INDY at checkout and receive 25% off all event tickets)

Check out these great clips from the show:
00:00 Best Health Stories
01:33 Guest Introduction: Jenn Wells, Hancock Health
02:27 From Motorsports To Healthcare
04:30 Marketing Human Healthcare
11:52 Taboo Topics And Asking Questions
16:54 Finding Real Resources
20:18 Just Jenn Podcast Breakdown
22:34 Menopause And Cancer Support
33:26 Grace Accountability And Calendars
39:18 Healthiest County Goal
39:56 Trails And Health
41:41 Life Expectancy Rankings
43:48 Partners For Healthiest County
44:33 Annual Exams And Mental Stress
45:51 Access And Affordable Care
46:38 Gateway Labs And Imaging
50:02 Patient Portals And Data Sharing
51:59 Modernizing Patient Experience
55:39 Stop Self Diagnosing
57:36 Menopause Talk And Stigma
59:33 Indiana Home And Hancock Gems
01:01:18 Hidden Gems Foodie Tour
01:05:02 Next Gen And Experience Economy
01:10:55 Wrap Up And Where To Find Jenn

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