🧠 The Difference Between Attention And Intent - 148 — Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

Most business owners are asking the wrong question.

It’s not who you know.

It’s who knows you.

In this episode of Brand Up, I break down one of the biggest lessons I’ve learned from building businesses across different industries: understanding the difference between search traffic and interruption marketing.

We talk about why Google and YouTube attract people who are actively looking for solutions, while platforms like Instagram, Facebook, TikTok, and LinkedIn help create awareness before someone is ready to buy.

Inside this episode, you’ll learn:

How to find content ideas directly from Google, YouTube, TikTok, and Pinterest
The difference between organic content and paid advertising
Why most business owners waste time trying to reinvent the wheel
How to research competitors and model what’s already working
A simple strategy for finding high-demand YouTube topics
Why Google Business Profile is one of the most overlooked marketing tools available today
How we turned a salon shutdown during COVID into a successful online training business
The mindset shift that helps local businesses grow faster

If you’re trying to get more attention, generate more leads, or create content that actually attracts customers, this episode will change the way you think about traffic, branding, and growth.