Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)
Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu) · Sep 21, 2026 · 12:26
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Getting clients is only one part of building a business.
What happens when you’re with a client and the phone rings? Who follows up with new leads? Who sends reminders? Who gets the next appointment booked?
In this episode of Brand Up Podcast, I break down the basic systems you should start building before your business gets busy.
We talk about why a CRM should be one of your first tools, how to automate follow-ups and bookings, and why choosing the right software early can save you a massive headache later.
I also get into using ChatGPT as an everyday business tool, turning one hour of recording into a week of content with Opus Clip, and creating posts with an actual purpose: educate potential clients, attract new people, and occasionally make an offer.
We also break down how to think about Google and Instagram campaigns when launching a local business, setting a monthly client goal, and reverse-engineering the marketing needed to hit that number.
Don’t wait until you’re overwhelmed to build the systems.
Set them up early so when the clients start coming, the business can actually handle them.
Episodes: Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)