📍 Why Google Ads Beat Instagram for Service Businesses - 135 — Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

In this episode of the Brand Up Podcast, we break down the moment every service provider faces:

Are you playing business… or are you in business?

We talk about:

Why business is pay-to-play (you pay with time or money)
When it’s actually smart to start running ads
Why you must sell a few times before pouring gasoline on the fire
How to properly optimize your Google Business Profile before spending a dollar
Why Google Ads beats Instagram for high-intent services like lashes
The mistake of promoting 10 services in one campaign
How to structure campaigns by service (classic vs volume)
Why fake reviews don’t work (and how Google spots them)
How to use ChatGPT to instantly write SEO-optimized descriptions

This episode is tactical. No fluff. No “manifest it” mindset talk.

If you’ve already sold a few clients, feel confident in your skillset, and want predictable growth — this is the blueprint for moving from organic guessing to paid scaling.

Because if you’re not willing to invest time or money…

…it’s probably still a hobby.