Build Where Others Don’t Look | Srikrishna Ellore on the future of lighting | The Young Mavericks

🎙️ Some of the biggest opportunities are hiding inside problems everyone else has stopped questioning.

In Episode 101 of The Young Mavericks | Apex Dialogues, Anmol Gogia sits down with Srikrishna Ellore, Founder & Product Architect of Alya - The Light Co, for a conversation about building technology in an industry most startup founders rarely think about: lighting.

Why build here when everyone else is chasing the next obvious AI opportunity?

Because sometimes innovation isn’t about inventing a completely new category.

Sometimes, it starts by looking closely at an existing industry and asking:

“Why are we still doing it this way?”

Srikrishna takes us inside the thinking behind Alya, the friction hidden inside traditional lighting workflows, and why solving a niche problem requires far more than adding AI to an old process.

We explore:

💡 Why he chose to build in a market most people overlook
🏗️ What Alya actually solves for lighting professionals
⚙️ Where friction still exists across real-world lighting workflows
🤖 The real role AI can play, beyond the buzzwords
🧠 Why technology should enhance professional judgment rather than replace it
📐 How products change when they’re built from ground reality instead of assumptions
🔬 What it takes to build in deep-tech and highly specialised markets
🚀 Why niche industries can create some of the strongest startup opportunities
🏢 How buildings, lighting and intelligent spaces could evolve over the next five years
🎯 The founder mindset required when you’re building something the market doesn’t immediately understand

And we close with a question every aspiring founder has probably asked:

What do you do when you feel like you don’t have a “cool” startup idea?

Because the next meaningful company might not come from chasing the category everyone is already talking about.

It might come from looking deeper into a problem everyone else has learned to tolerate.

Build where others don’t look.

If you’re a founder, architect, designer, product builder, AI professional, deep-tech entrepreneur or simply interested in how technology transforms traditional industries, this conversation is for you.

🎙️ The Young Mavericks | Apex Dialogues - Episode 101

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