594: Can Cold Email Find Your Next Off-Market Deal?

Cold email marketing generated 46 land leads and two pending contracts for a Virginia investor using a campaign run by Wisconsin real estate investor John Maxi. He explains how he chooses seller lists and starts conversations with a simple message asking whether an owner would consider selling their property. Before putting more money into your next off-market marketing campaign, hear what worked and why John says these results exceeded his usual expectations.

KEY TALKING POINTS:

0:01 - Intro & Overview of John Maxi's Business

1:25 - Wholesale Deals & Assignment Fees

5:18 - Acquisition vs Dispo Preferences

9:52 - First Flip Story

11:35 - Marketing Approach

14:56 - List Size & Targeting

15:56 - Email Volume & Reply Rates

17:35 - Email Messaging

18:41 - Vacant Land Results

19:32 - Email Gotchas & Deliverability

22:00 - Campaign Costs

23:18 - DealMachine Data Integration

25:02 - Speed-to-Close Postcard Edge

26:02 - Where to Find John

28:12 - New API & Feature Requests

30:06 - Closing Thoughts

30:28 - Outro

LINKS:

Instagram: John Maxi

https://www.instagram.com/johnkmaxi/

Website: Maxi Homebuyers

https://www.maxihomebuyers.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/