Crew to Creator: Ben Stickland on Yachting, Content & Crew Culture | The Crew Car

Ben Stickland left yachting convinced he never wanted to see another superyacht again.

Two years later, he is back in the industry from an entirely different direction.

In this episode of The Crew Car, Captain James Battey, Founder of Yacht Workers Council, sits down with Ben Stickland, UGC Creator & Presenter, to talk about his journey from yacht crew to content creator and why authentic, unscripted content is finding an audience in an industry often known for presenting a highly polished version of itself.

Ben reflects on just under two years working onboard, a period he describes as containing some of the best and darkest moments of his life, and why he eventually walked away from yachting completely.

After experimenting with street interviews and creating content that reached millions of views, Ben realised the same people-first format could work within yachting. He has since taken that approach to boat shows, yacht brands and crew, using spontaneous conversations to show more of the people behind the industry.

The discussion also moves into the reality of crew life, long charters, toxic leadership, green crew, burnout and the difference between publicly supporting crew and actually creating the structures needed to support them throughout their careers.

For Ben, the goal is simple: humanise the industry.

GUEST:
Ben Stickland
UGC Creator & Presenter

HOST:
Captain James Battey
Founder, Yacht Workers Council
https://yachtworkerscouncil.com/

📺 Prefer to watch? Find the full episode on YIR YouTube. 
📖 Prefer to read? Head to Yachting News:
https://www.yachtinginternationalradio.com/yachting-news

🎙️ The Crew Car | Yachting International Radio