Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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Sep 29, 2026 · 13:33
You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing…
Sep 22, 2026 · 11:58
If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this…
Sep 15, 2026 · 14:35
If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of…
Sep 8, 2026 · 15:13
If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at…
Sep 1, 2026 · 12:33
If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get…
Aug 25, 2026 · 14:12
If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand,…
Aug 18, 2026 · 14:17
If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this…
Aug 11, 2026 · 13:32
If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a…
Jun 30, 2026 · 9:39
If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down…
Jun 16, 2026 · 10:39
If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is…
Jun 9, 2026 · 9:49
If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author…
Jun 2, 2026 · 9:46
You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing…
May 26, 2026 · 7:37
If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the…
May 19, 2026 · 6:14
This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the…
May 12, 2026 · 8:44
If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks…
May 5, 2026 · 5:22
Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content…
Apr 28, 2026 · 5:54
If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks…
Apr 21, 2026 · 5:57
If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this…
Apr 14, 2026 · 7:22
If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or…
Apr 7, 2026 · 12:04
If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the…
Mar 31, 2026 · 8:32
Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the…
Feb 21, 2026 · 14:18
You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post…
Jan 24, 2026 · 13:48
You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that…
Nov 1, 2025 · 12:10
If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going…
Oct 25, 2025 · 13:11
You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth. Here's what most authors don't…
Oct 18, 2025 · 8:24
You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening. If you've been creating content but seeing zero…
Oct 11, 2025 · 9:56
If you're watching other authors' books take off while yours feels invisible, this one's for you. Those "overnight successes" you're seeing? Most aren't real, and they're…
Sep 27, 2025 · 7:43
If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air. The truth? You don’t need to be everywhere or do everything…
Sep 20, 2025 · 7:57
Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts…
Sep 13, 2025 · 7:05
Stop spinning your wheels on social media! In this video, I break down the #1 mistake authors make when marketing their books and show you the complete 3-part system that…
Sep 6, 2025 · 9:12
Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content. But…
Aug 30, 2025 · 29:23
If legal stuff makes your head spin, you’re not alone. But here’s the truth: understanding a few key legal basics can save you major headaches later (and possibly even your bank…
Aug 9, 2025 · 9:37
Not sure what to do first when it comes to book marketing? You’re not behind—you just need a plan. In this episode of Book Marketing Simplified , Jenn shares a straightforward…
Aug 2, 2025 · 9:16
Feeling overwhelmed by scattered book marketing strategies that aren’t helping you sell books? In this episode, Jenn breaks down why most author marketing feels frustrating and…
Jul 14, 2025 · 9:31
Hate writing emails? Feel like you're just bothering people when you hit "send"? You're not alone and you're not doing it wrong. In this episode, we’re flipping the script on…
May 30, 2025 · 37:50
Publishing a book is an exciting time. But with so many options (traditional, hybrid, and self-publishing) and so much conflicting advice, it’s easy to feel confused about which…
May 9, 2025 · 17:52
If you feel like you’re constantly marketing but still not seeing book sales, you might be pouring your energy into the wrong strategies. In this episode, Jenn & Marcus discuss…
Apr 25, 2025 · 16:32
There’s nothing more discouraging than pouring your heart into a book… only to watch sales stall or never take off at all. But before you assume your book is the problem, let’s…
Mar 28, 2025 · 20:56
Is it luck? Timing? Maybe. But when you peel back the curtain on authors who consistently sell books and grow an audience , you’ll find they’re playing a different game entirely.…
Mar 14, 2025 · 18:48
Feeling overwhelmed by all the marketing platforms out there? You’re not alone. Many authors burn out trying to be everywhere at once—but the ones who thrive know exactly where…
Aug 14, 2024 · 11:15
Finding the time and energy to create social media posts for marketing while you're writing your book can be one of the biggest challenges authors face. Jenn has a couple quick…
Aug 7, 2024 · 16:30
A lot of online advice about book marketing includes hiring a Public Relations specialist. But what do PR agencies and publicists do, and at what stage of an author's career is…
Jul 31, 2024 · 12:56
If you're toying with the idea of hiring someone to do your social media for you, there are some important things for you to first consider. Many times we think that just handing…
Jul 24, 2024 · 8:35
Another frequent question I get from new authors leading up to their new book release is: “What should my expectations be?” Having a long-term marketing plan, paired with…
Jul 17, 2024 · 10:02
I can teach you all of the book marketing strategies and show you everything that you need to do to sell your books, but if you are struggling with this particular mindset, you…
Jul 10, 2024 · 9:51
Once authors have addressed the visibility problem we covered in part one of this discussion on why our book isn't selling, the next big factor is how to convert that engagement…
Jul 3, 2024 · 11:17
Whether you are a new or established author, once the book is done and released, getting people to buy your book is often a challenge. Effective book marketing starts with…
Jun 26, 2024 · 12:41
Must authors have tons of social media followers to be considered by book publishers? What are publishers specifically looking for? I've been bombarded with these questions for…
Jun 19, 2024 · 8:26
Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our…
Jun 12, 2024 · 11:02
We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers…
Jun 5, 2024 · 10:59
A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you…
May 28, 2024 · 19:38
You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in…
May 21, 2024 · 15:13
If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven…
Oct 6, 2023 · 10:36
If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should…
Sep 1, 2023 · 14:12
One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time…
Aug 11, 2023 · 16:24
A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to…
Jul 22, 2023 · 8:26
If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to…
Jun 30, 2023 · 6:53
A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I…
Apr 28, 2023 · 7:37
Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this…
Mar 24, 2023 · 6:51
Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you…
Dec 9, 2022 · 9:41
Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal…
Nov 18, 2022 · 6:21
Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In…
Nov 4, 2022 · 7:19
It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in…
Sep 30, 2022 · 8:19
Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that…
Sep 23, 2022 · 7:26
Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know…
Sep 16, 2022 · 5:48
Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you…
Sep 9, 2022 · 6:10
When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what…
Sep 2, 2022 · 5:39
Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in.…
Aug 26, 2022 · 5:52
Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I…
Aug 19, 2022 · 7:30
Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the…
Aug 12, 2022 · 9:46
When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses…
Jul 22, 2022 · 12:13
Content is what sets you apart from every other author out there. So how can authors actually come up with great content ideas? In this episode Jenn and Marcus discuss how you…
Jul 8, 2022 · 9:36
When it comes to marketing our books, oftentimes we look for the fastest and easiest ways to complete our tasks. But is that what's best for our readers? In this episode, Jenn…
Jun 24, 2022 · 13:45
TikTok has made a massive impact on the world of social media - and nearly every outlet has tried to mimic TikTok's features. So as users, what can we learn from from TikTok? In…
Jun 10, 2022 · 17:42
Chances are that you've experienced less engagement on Instagram lately. You're not alone! In this episode Jenn and Marcus discuss ways that authors can boost their engagement…
May 27, 2022 · 12:41
One of the biggest struggles authors face on social media is knowing how to actually find their readers. Jenn and Marcus discuss two ways that you can do just that on any social…
May 13, 2022 · 9:50
We are all looking for ways to save time and money with our marketing. But with so many options, it can be hard to figure out which are best. In this episode Jenn and Marcus…
Apr 29, 2022 · 12:59
Getting reviews on Amazon can feel like pulling teeth. But they are very important to your overall marketing. In this episode, Jenn & Marcus discuss ways that you can boost your…
Apr 15, 2022 · 17:25
A book marketing strategy is an author's game plan - it helps authors know what to do to connect with readers. Without a strategy, it can leave authors struggling and feeling…
Apr 1, 2022 · 10:05
Giving away books and other prizes used to be a go-to strategy for growing on social media. But is it still relevant? And does it actually work? In this episode, Jenn and Marcus…
Mar 18, 2022 · 18:06
If you've ever thought of throwing your hands up in the air and deleting all of your social media accounts, you're not alone. In this episode, Jenn and Marcus go over some pros…
Mar 4, 2022 · 13:55
When it comes to successfully marketing your book, there's an important element that you need: information. In this episode, Jenn and Marcus discuss how you can use Instagram to…
Feb 18, 2022 · 12:09
Putting yourself and your book out into the world can be scary - especially for introverts. But to see book sales and to grow your platform, it's a must. In this episode Jenn and…
Feb 4, 2022 · 20:12
Have you ever wondered, "What's the difference between subscribing to a blog and subscribing to a newsletter?" We know this can be confusing for some authors, so Jenn and Marcus…
Jan 21, 2022 · 13:31
As an author, it can be difficult to navigate where you should be online to grow your audience and see the best results. In this episode, Jenn and Marcus talk about how authors…
Jan 7, 2022 · 14:54
Are you basing your entire marketing strategy on other people's connections? Whether that be influencers, media, friends, or organizations - depending on others to sell your book…
Dec 17, 2021 · 15:58
One of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can create a doable plan to see…
Dec 3, 2021 · 14:08
Sometimes we think that if we stop, even for a second, all of the plates we are spinning will fall down. But the truth is, every single one of us needs to take a break. In this…
Nov 12, 2021 · 13:57
Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep…
Oct 29, 2021 · 14:32
You've heard us say many times that a newsletter is the most important tool in your marketing toolbox. But where do you start? What do you put in your newsletter? How do you…
Oct 15, 2021 · 17:10
Should authors be on Instagram, TikTok or both ? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for…
Oct 1, 2021 · 14:30
When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of.…
Sep 17, 2021 · 12:00
When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from…
Sep 3, 2021 · 14:41
In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their…
Aug 20, 2021 · 15:17
Jenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.
Aug 6, 2021 · 13:28
If you find yourself asking, "What's the difference? Don't Reels and Stories do basically the same thing?" you're not alone - many authors have asked the same question. In this…
Jul 9, 2021 · 11:12
When it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure…
Jun 25, 2021 · 10:06
You know that you want to start using reels, but what do you actually share? What can you include in your reels? In this episode, Jenn and Marcus share how you can come up with…
Jun 11, 2021 · 11:43
If you've played with the idea of incorporating reels into your Instagram strategy but don't know where to start, we've got you covered! In this episode Jenn and Marcus will…
May 28, 2021 · 9:46
Gaining a following on Instagram isn't the same as it used to be five years ago - or even one year ago. There are two big changes that authors should be aware of to see the…
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