In 7 Minutes: How to Negotiate Better Deals (Build Options)

Most people think walking away means you failed.
Matt’s take: walking away has made him millions, because the strongest position in any negotiation is being ready to walk. Not bluffing. Not games. Being genuinely fine if it doesn’t happen today. 

In this No Bollocks business lesson, Matt explains why leverage doesn’t come from what you say, it comes from what you don’t need. If you need the money, need the supplier, need the deal to save you, you’ve already handed the other side the power. 

He breaks down exactly how to build negotiating leverage before you ever step into the room: create alternatives, know your walk-away point, ask strategic questions that shift the dynamic, and do due diligence on the person, because the wrong partner will cost more than any “great deal” on paper. 

What you’ll learn:

• Why the walk-away mindset is the strongest negotiating position you can have.
• How to build leverage with options (other investors, suppliers, and deal paths).
• How to win when the other side has more money/power: shift the game to what they value.
• Why strategic questions give you control without looking aggressive.
• The “deal looks perfect but the person is a snake” lesson (and how to avoid it).
• Why negotiation is like dating: the person who wants it least has the power.

Raising money or negotiating investor terms? Join Capital Catalyst — Matt’s system for investor readiness, leverage, and raising capital without getting stitched up: https://oxa3iqyfbbf.typeform.com/Capital

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

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