DeadThree - Coaching and Leadership Development
DeadThree - Coaching and Leadership Development · Sep 12, 2026 · 55:24
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It's been a year since the last episode. George is back, and he's not easing in.
This one breaks down principle one from Kyle McDowell's Begin With We — the standard that has to hold before any other principle in your organization works. Trust, the John Lucas story, the Tylenol crisis, and twenty years of watching corporate America choose low standards over high ones.
Corporate America isn't broken because of bad people. It's broken because of bad standards. George connects that idea to a story from John Gruden about looking left and right in the locker room, the difference between a me culture and a we culture, two distinct types of trust, and a leadership crisis that turned into a case study in doing the right thing under pressure.
If you lead a team, run a company, or are just trying to figure out why your workplace feels off, this one's for you. Get the book. Run the mirror test. And find the one standard you're holding your team to that you're not holding yourself to.
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Get in touch: deadthreecoaching.com
Episodes: DeadThree - Coaching and Leadership Development