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Most entrepreneurs talk about deals. Alex Jekowsky of CENTS has negotiated over $220 million worth of them.
In this episode on negotiation, acquisitions, fundraising, and entrepreneurship, Alex breaks down the real psychology behind high-stakes dealmaking — from navigating multimillion-dollar acquisitions to building trust with investors, overcoming rejection, and turning painful setbacks into transformational opportunities.
But this conversation goes far beyond tactics.
Alex shares the emotional realities of entrepreneurship: the pressure, the uncertainty, the loneliness, and the resilience required to keep building when the odds are against you. From renegotiating a failed acquisition deal on the back of a coffee shop receipt to raising the largest venture round in laundry technology history, this episode is packed with battle-tested lessons on leadership, authenticity, reputation, and growth.
You’ll learn:• Why the best negotiators focus on alignment, not manipulation• The hidden danger of “selling” instead of “showing”• How great founders structure deals people actually want to win• Why pain tolerance may be the ultimate entrepreneurial advantage• The mindset shifts that helped Alex scale Sense into an industry-defining company
Whether you’re raising capital, buying a business, leading a team, or negotiating your next opportunity, this episode delivers practical wisdom from someone who’s lived every side of the table.
This isn’t theory. It’s real-world dealmaking at the highest level.
Connect with Alex Jekowsky:
🌐 Trycents - for laundromat owners and anyone interested in the garment care and repair industry
