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Big Swings Only

Big Swings Only

Your Brain Is Lying to You. Here's How to Catch It. - Owen Fitzpatrick

Big Swings Only · Aug 3, 2026 · 1:03:02

0:001:03:02

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Your brain runs a persuasion campaign on you every single day — manufacturing certainty, defending beliefs that stopped being true years ago, and keeping you loyal to a version of yourself you never actually chose.

Owen Fitzpatrick has spent 25+ years studying how minds get changed — as a filmmaker, an NLP co-author with Dr. Richard Bandler, a persuasion consultant for companies like Google and Coca-Cola, and a researcher who has traveled to North Korea, Iran, and Afghanistan to study propaganda at its most extreme. But after all that, he says the most powerful propaganda machine he's ever encountered wasn't out there — it was inside his own head. He calls it "inner propaganda," and in this episode, he shows you how to catch it running in yours.



Connect with Owen:

Buy the book: Inner Propaganda: Stop letting your brain talk you out of your success

owenfitzpatrick.com



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Episodes: Big Swings Only

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