170. UGA AD Josh Brooks: What's Going On In College Sports…Part 2

What does the future of college sports really look like—and how will it impact youth and high school athletes?

In Part 2 of this topic, we sit down with Josh Brooks, Athletic Director at the University of Georgia, to break down the rapidly changing landscape of college athletics—from NIL and the transfer portal to the realities of recruiting, roster building, and long-term athlete development.

Josh shares his journey from college equipment manager under Nick Saban and Jimbo Fisher to leading one of the top athletic programs in the country. But beyond the wins and championships, this conversation dives deep into what truly matters—both as a leader and as a sports dad.

We cover:

• Why youth sports should prioritize development over winning
• The impact of NIL and the transfer portal on college athletics
• What parents and athletes need to understand about recruiting today
• The importance of fit: “Go where you’re celebrated, not tolerated”
• How track and other individual sports teach real growth and accountability
• The shrinking opportunities in non-revenue sports—and what it means for the future
• Why identity shouldn’t be tied to your child’s sport
• Practical advice for athletes chasing college opportunities (at any level)

Josh also shares candid thoughts on parenting in youth sports, the pressure culture surrounding kids today, and how to keep sports fun while still pursuing excellence.

Whether you're raising a young athlete, coaching, or navigating the path to college sports, this episode offers a grounded, honest perspective from someone at the highest level of the game.