Throwback: The Power of Serving Over Selling - Building Deeper Connections for Success

In this episode, host Josh welcomes high performance coach and conscious leader Mario Lanzarotti to discuss the mindset shifts essential for business growth. They explore the internal conflicts entrepreneurs face between their ambitions and unconscious fears, the importance of addressing unmet emotional needs, and how shifting from scarcity to abundance unlocks success. Mario shares real-life case studies and practical strategies, such as leveraging relationships, focusing on service, and reframing mistakes as learning opportunities. The conversation offers actionable advice for entrepreneurs seeking to develop unstoppable mindsets and achieve effortless, sustainable business growth.

Chapters:

Introduction to Mario Lanzarotti and Mindset Coaching (00:00:00)
Josh introduces Mario Lanzarotti, his background, and the focus on mindset for entrepreneurs and high achievers.

The Internal Conflict: Conscious Goals vs. Unconscious Fears (00:01:07)
Discussion about entrepreneurs’ frustration with not reaching big goals and the unconscious fears that hold them back.

Self-Sabotage and the Iceberg Analogy (00:03:09)
Mario explains self-sabotaging mechanisms, using the iceberg analogy to illustrate the power of the unconscious mind.

Identifying and Addressing Unmet Needs (00:04:12)
Mario discusses the importance of recognizing unmet emotional or support needs to progress toward higher goals.

Case Study: Shifting from Scarcity to Abundance Mindset (00:05:39)
Mario shares a client story about overcoming scarcity mindset, self-forgiveness, and moving toward abundance.

The Power of Forgiveness and Acceptance (00:08:14)
How forgiving past mistakes enabled a client to invest in growth and experience business breakthroughs.

Comparison Trap and Self-Assurance (00:09:12)
Josh reflects on the dangers of comparing oneself to others and the importance of self-assurance and personal growth.

Case Study: Making Success Effortless, Not Hard (00:10:20)
Mario shares another client story about shifting the belief that success must be hard, and leveraging relationships for growth.

Actionable Takeaways: Who Not How, Serving Over Selling, Self-Reassurance (00:13:15)
Josh summarizes three actionable strategies: leveraging others’ expertise, focusing on service, and practicing self-reassurance.

Closing Remarks and Gratitude (00:16:26)
Josh thanks Mario for the conversation and Mario expresses his appreciation.

Links and Mentions:

Tools and Concepts 
"Mindset Shifts": "00:00:00" 
"SOP (Standard Operating Procedure)": "00:01:07" 
"Scarcity Mindset": "00:06:11" 
"Abundance Mindset": "00:07:12" 
"Forgiveness Meditation": "00:08:14" 
"Who Not How Principle": "00:13:15" 
"Serving Over Selling": "00:14:34" 
"Self-Assurance": "00:15:51" 

Case Studies and Examples 
"E-commerce Company Case Study": "00:05:39" 
"Agency Business Case Study": "00:10:20" 

Notable Quotes  
"More money, more problems": "00:03:09" 
"Everything has to be hard": "00:10:20" 

Actionable Takeaways 
"Who Not How": "00:13:15" 
"Serving Over Selling": "00:14:34" 
"Self-Assurance": "00:15:51"

Transcript:

Josh 00:00:00  Guys, I am super excited to introduce you to today's guest. This is kind of a new, new one for us. He doesn't just have expertise in the e-commerce space. Instead, he has a much broader landscape in the mindset shifts and tools he's going to be able to share with us. I know are going to be able to have a tremendous impact on your business. Today, I'm excited to introduce you to Mario Lanza, a high performance coach, a TEDx speaker with over 1 million views, and a conscious leader, Mario Lanza. He travels the world helping entrepreneurs make more money in half the time through building an unstoppable mindset from CEOs to Olympians and mission driven entrepreneurs. Mario helps high achievers all across the world gain the mental clarity and focus necessary through his masterclasses on conscious leadership and next level mindsets. So with that introduction, welcome to the show, Mario.

Mario 00:00:58  Josh, thank you so much for having me on the show. I'm really excited, and I think you and I were going to have a powerful conversation filled with lots of value for your listeners.

Josh 00:01:07  One of those inner thoughts in my mind, when I'm having to make either a difficult decision or I have to slow down in order to like create an SOP or to hire a team member because, you know, that's that's the next step. That's what needs to happen. My frustration is I think that those should what are the things I know I should be doing? And it's more along the lines of, I should have a $100 million business. I look at all the other successful e-commerce businesses. I feel like I'm just as capable as they are, but I'm doing something wrong. I'm spending too much time on these little tasks and I'm making this a little decision, like, why am I not at that $100 million already? And what what would you say to that? Like, I feel like that's what's kind of like deep down. Like I have this vision of I love my potential, but I'm not there yet, right? And so I beat myself up.

Mario 00:02:07  Yeah. This is a classical one.

Mario 00:02:09  And again, I want to honor you for stepping one step further out. And I think a lot of your listeners will be will resonate with that because they look at where they are and then they tell themselves, I'm not where I'm supposed to be. There's so much inside of me that can be brought up. And, you know, it's true. There is so much more inside of you that can be brought out. But the reason it's not already out is because actually, you do not want the 100 million. Because if you have the 100 million,