Amazon Product Launch PPC Secrets: How to use AI to Rank Products Faster

Today, we’re excited to welcome back Mansour Norouzi to dive even further in the best PPC Ad strategies working on Amazon today.

Mansour is the Partner and Director of Advertising at Incrementum Digital, where he leads high-performance PPC Management strategies for 7- and 8-figure Amazon brands managing millions in monthly ad spend.  He also has his own brand that he manages as a seller.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Advanced Amazon PPC strategies for product launching and ranking
• Importance of conversion rates and product differentiation
• Case study insights on launching low-priced products
• Campaign structure and budget allocation for effective PPC management
• Differences in ad placement strategies for high-conversion vs. exploratory products
• Utilizing Amazon tools for analyzing conversion rates and keyword performance
• Strategies for managing PPC with limited budgets
• Leveraging long-tail keywords for improved ranking
• Approaches for optimizing mature products and managing TACoS
• The role of AI tools in enhancing PPC campaign management and data analysis

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mansour Norouzi, director of advertising at Incrementum Digital. Mansour shares advanced, data-driven Amazon PPC strategies for launching and ranking products, emphasizing the importance of conversion rates, focused keyword targeting, and campaign structure. He explains how to use Amazon’s analytics tools to optimize ad spend, discusses tactics for both new and mature products, and highlights the growing role of AI tools like Claude and OpenClaw in e-commerce workflow optimization. The episode concludes with actionable takeaways for effective Amazon advertising.

Here are the 3 action items that Josh identified from this episode:

1. Own and Understand Your Data
   • Build your own data warehouse.
   • Analyze at the keyword level, not just high-level reports.
   • Ensure data is clean and categorized for AI-driven insights.
2. Tailor Your Launch Strategy
   • Know if your product is a commodity or differentiated.
   • Adjust your PPC and placement strategy accordingly.
   • Use conversion rate benchmarks to guide your approach.
3. Mature Product Mindset
   • Don’t chase every keyword—focus on those that matter.
   • Use broader keywords for profitable sales, not ranking.
   • Accept that some keywords will never be winners for your product.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: Josh@eCommBreakthrough.com

Tools and Websites

• "Brand Metrics": "00:10:39"
• "Product Opportunity Explorer": "00:11:46"
• "Search Query Performance": "00:12:46"
• "Helium 10": "00:25:03"
• "Amazon Advertising Console": "00:42:55"
• "Claude": "01:04:47"
• "OpenAI's Gemini": "01:05:43"
• "Open Claw": "01:05:43"

Books and Influencers

• "<a href="https://www.google.com/aclk?sa=L&pf=1&ai=DChsSEwic3eHenZyTAxWw1hYFHSg8A8kYACICCAEQABoCdGw&co=1&ase=2&gclid=CjwKCAjwyMnNBhBNEiwA-KcguwUIg06pARQui915bMgHFytWHn8Z_kuCDsOWJahVGpCNMwdpXFEdBRoCdc4QAvD_BwE&cid=CAASuwHkaOZnfWL6peAV5h5Ewr1tMrJvqcR6GX_KUPZOS6dbCgcj3gEMCFK0IXMn-zgaoVF4jDoHi-8h6LcP7SA4iyxKc4iO6YPJmP8snJEBx9Z-O4s1SKrTVE7cwKerl0QjgDGTg0n1DLYhW9rElpYxkxAQNc4BeC0lnNnBIoQmS5mXf9QiKW7FZppuOflophGqcL_p9q7q6gz8dHYs-cdr_UyYMqD_UET-K6mVxER1mfw2bs_VlFEQp75_Z9Y9&cce=2&category=acrcp_v1_32&sig=AOD64_1-u0U3ATIPIZxCgy7IXb8HBiP9fQ&q&nis=4&adurl=https://www.amazon.com/s/?ie%3DUTF8%26keywords%3Dthe%2Be%2Bmyth%2Brevisited%26index%3Daps%26tag%3Dphtxtgostdde-20%26ref%3Dpd_sl_761jbzlmw_e%26adgrpid%3D147623364602%26hvpone%3D%26hvptwo%3D%26hvadid%3D673579581347%26hvpos%3D%26hvnetw%3Dg%26hvrand%3D1147630171033604601%26hvqmt%3De%26hvdev%3Dc%26hvdvcmdl%3D%26hvlocint%3D%26hvlocphy%3D9067330%26hvtargid%3Dkwd-302045961795%26hydadcr%3D21447_13509818%26mcid%3D0beee1b0c49230d89098896c9c2932b7%26language%3Den_US&ved=2ahUKEwid4tve