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Ecomm Breakthrough

Ecomm Breakthrough

TikTok Shop Secrets: Chase Chappell’s Blueprint for Scaling E-Commerce Brands With Creator Armies

Ecomm Breakthrough · Apr 20, 2026 · 53:24

0:0053:24

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I’m thrilled to welcome Chase Chappell, Partner at DOE Media, one of the fastest-growing performance marketing agencies in the ecom space, Ads Mastery Founder, Founder at Serge, Partner in Success Ai 

Chase has advised on over $200 million in ad spend across Facebook and TikTok, helping brands turn paid traffic into predictable, scalable revenue.

Through his experience running his own agency, Chappell Digital Marketing, and now as part of DOE Media, he’s helped DTC and e-commerce brands not only master ad buying but also build sales pages that convert and expand into new channels beyond Amazon.

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> Here’s a glimpse of what you would learn…. 


In this episode of the "Ecomm Breakthrough Podcast," host Josh Hadley interviews Chase Chappell, a leading performance marketing expert, about scaling e-commerce brands beyond seven figures. Chase shares actionable strategies for channel diversification, creator management on TikTok Shop, and building omnichannel ecosystems. He emphasizes the importance of rigorous creator selection, transparent feedback loops, and integrating paid media with organic content. The discussion offers practical advice on leveraging TikTok’s rapid growth potential, nurturing creator communities, and adopting an all-in, omnichannel mindset to drive sustainable, scalable e-commerce success.

Here are the 3 action items that Josh identified from this episode:

  1. Focus and Systematize: Nail your core operations (especially on Amazon) before expanding. Ensure supply chain and inventory are rock-solid.
  2. Build Genuine Relationships with Creators: Authentic engagement, personalized outreach, and community-building are your competitive edge.
  3. Adopt an Omnichannel Mindset: The future belongs to brands that integrate Amazon, Shopify, TikTok Shop, Meta ads, and retail into a cohesive ecosystem.

Resources mentioned in this episode:

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Episodes: Ecomm Breakthrough

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