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Ecomm Breakthrough

Ecomm Breakthrough

Why 99% of TikTok Sellers Will FAIL (Hard Truth) with Rafay & Graeme

Ecomm Breakthrough · Feb 17, 2026 · 1:05:41

0:001:05:41

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Rafay and Graeme are the founders of The UpTik, an education and mentorship platform that helps eCommerce brands and entrepreneurs scale through TikTok. With over a decade of experience in eCommerce and short-form video, they’ve helped thousands of businesses grow on platforms like TikTok, Shopify, and Amazon using proven frameworks that drive real results. Their approach bridges the gap between traditional eCommerce and the creator economy—turning social media attention into anti-fragile revenue. They’ve worked with everyone from early-stage founders to billion-dollar brands, and their new book, Scroll to Sold, breaks down exactly how to turn TikTok attention into sales.


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> Here’s a glimpse of what you would learn…. 

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Rafay and Graeme, founders of Uptik and authors of From Scroll to Sold. They share expert strategies for e-commerce brands to succeed on TikTok Shop, emphasizing the importance of benchmarking competitors, producing high volumes of content, and building strong, supportive relationships with creators. The discussion covers actionable tips, common pitfalls, and the evolving role of social commerce, offering listeners a roadmap to drive sales and brand growth through TikTok’s unique ecosystem.

Here are the 3 action items that Josh identified from this episode:

  1. Benchmark Like a Pro
    Reverse-engineer the early moves of brands that recently won on TikTok Shop. Use tools like Killer Data to study their creator volume, posting cadence, and offers—then outperform their output.
  2. Out-Create Everyone
    Commit to a relentless content engine: 30–100+ posts per week across brand and creator channels. Test formats fast, double down on what gets full watches, and treat content as your primary growth lever.
  3. Build a Creator Sales Force
    Onboard creators personally, support them with weekly check-ins, and gamify performance. A trained, motivated affiliate army will drive scalable GMV far beyond what your brand channel alone can do.

Resources mentioned in this episode:

Episodes: Ecomm Breakthrough

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