Canada’s Sports Media Landscape Is Changing

On a new episode of the Gaming News Canada Show presented by Bede Gaming, Jonah Sigel rejoined Steve McAllister for a wide-ranging discussion on the business of sports, sports media and sports betting.

Sigel, a Toronto Star contributor and the host of the Bleav In The Pressrow podcast, gave McAllister his thoughts on the Sportsnet/NHL partnership and the tweaks that were made over the summer to talent at Hockey Night in Canada. He was also asked about the contract status of popular Toronto Raptors voice Jack Armstrong, which appears to be related to the new ownership structure of Maple Leaf Sports and Entertainment.

Five years after Sportsnet hired Cabral (Cabbie) Richards as executive producer of sports betting content – a move that didn’t pan out - Sigel and McAllister debated the integration of sports betting into sports media including the relationship between FanDuel and TSN, why the networks haven’t leaned into a second-screen experience that’s betting focused, and Sigel’s opinion on that information being provided around game broadcasts.

Finally, the host and his guest talked about the current state of sports media and journalism.

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