Defy The Odds: Leading Women Redefine the Startup Scene

When the topic of startups comes up in a conversation, one of the first thoughts is a company created by young people chugging Red Bull and leaving empty pizza boxes on the floor.

OK, perhaps we exaggerate a little bit. However, the co-founders of Defy The Odds, formed to lend a helping hand to other startups, aren’t your stereotypical startup trio. Sue Schneider, Paris Smith and Kelly Kehn have a combined 75-years plus in the gambling industry and have individually been among the leading crusaders for women in a business that has historically been heavily male skewed.

The three gaming leaders were Steve McAllister’s guests on a new episode of the Gaming News Canada Show presented by GBG Plc. They provided McAllister with the back story on the creation of Defy The Odds at the end of 2024, and the new company’s recently announced partnerships with Thundr,QueenBHive, and Let’s Fantasy Game.

Schneider, a frequent guest on the GNCS, Smith and Kehn also spoke about their mentors during the early days in the industry, and the need to continue pushing the envelope on DEI initiatives.

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