Inside BetNova’s Push Into Canada’s Betting Market

On a new episode of the Gaming News Canada Show presented by Bede Gaming, host Steve McAllister welcomed Dwain Powell, the Online Director, Sports Betting for Goldrush Gaming – the owners of the BetNova brand.

BetNova entered the highly-competitive Ontario sports betting and igaming market this spring, so McAllister asked Powell about both the challenges and opportunities that have come from being latecomers to the province’s regulated industry. Powell also addressed Goldrush’s relationship with both the Alcohol and Gaming Commission of Ontario and iGaming Ontario when setting up shop in Canada’s largest province.

Goldrush is one of the 45-plus operators which have registered to do business in Alberta when the proverbial puck drops on its regulated gambling marketplace next month. Powell answered our questions on Goldrush’s road to Alberta so far and addressed the advertising and marketing strategy for BetNova, what makes the brand unique competing against established operators in Canada, and about responsible gaming.

Powell told the story of his early days in the gambling business as a casino tables supervisor, moving into the online space, the legal gaming landscape in South Africa, and, of course, the World Cup of Soccer.

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