Sportradar Doubles Down on Data, Deals and iGaming

For the latest episode of the Gaming News Canada Show presented by Bede Gaming, host Steve McAllister is joined by the Senior Vice President of Group Operations at Sportradar, Sophie Thomas.

Thomas, who joined Sportradar as Head of Snooker Operations in late 2012 and has served in her current role for a year now, made her maiden appearance on the GNCS at the end of a robust first quarter of 2026. Sportradar tapped into its November 2025 acquisition of IMG Arena to last week announce it is expanding its agreement with Hard Rock Bet to add PGA Tour and UFC data, odds and enhanced in-play wagering capabilities to its existing set of services in the U.S. of A. Earlier in the week, the company announced the launch of igaming brand Playradar which will combine sports data “expertise” with casino content for operators around the world, including Canada. That bit of news came on the heels of the hiring of former Playtech Live CEO Edo Haitin to oversee Sportradar’s igaming business.

We asked Thomas for her thoughts on last week’s announcements and Sportradar’s increasing investment in igaming along with:

• The company’s involvement in this summer’s FIFA World Cup men’s tournament in Canada, the U.S. and Mexico;
• Other opportunities available through the IMG Arena acquisition;
• Working with operators to offer more in-play betting products at a time that some regulators and others are asking for a reduction in said products;
• Sportradar’s ongoing role supporting the efforts of leagues, organizations and other bodies in monitoring suspicious betting activity;
• If/how does the company fit with prediction markets, specifically given Sportradar’s deal with Major League Baseball, which just introduced Polymarket as a partner in a multi-year agreement.
• How Sportradar is exploiting the growth of women’s sports in North America and Europe.

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