The Hidden Impact of Sports Betting Ads on Young Men

On a new episode of the Gaming News Canada Show presented by Bede Gaming, Steve McAllister is joined by two of the leading voices in the just-released research on sports betting advertising and its impact on young men.

Dr. Andrew Kim, psychology professor at Toronto Metropolitan University and Canada Research chair in addictions and mental health comorbidity, and Greo Evidence Insights chief research officer Matthew Young discussed with McAllister the findings of the research that was conducted in Alberta and Ontario. TMU and Greo received a helping hand from Brock University, the University of Calgary, the University of Massachusetts Amherst and the University of Bristol, with funding provided by the Canadian Institutes of Health Research and the Alberta Gambling Research Institute.

Among the topics discussed:

• The genesis of the study, and how the funding was secured.
• The effect of sports betting advertising, especially on men under 30, and how those ads motivate young gamblers to play online casino games.
• The effectiveness of responsible gaming advertising.
• The need for problem gambling to be identified as a public health issue.
• Thoughts on placing additional restrictions on gambling advertising. 
• The efforts by the authors of the research to get the results in front of gambling industry stakeholders. 
• The need for ongoing research with the Ontario legal market now four years old, and an open, regulated market ready to launch in Alberta this summer.

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