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The Niche Is You

The Niche Is You

Build Work That Still Feels Like You Five Years From Now

The Niche Is You · Aug 6, 2026 · 26:32

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In this episode we’ll talk about:

  1. Why building for relevance can slowly disconnect you from the work you actually want to make
  2. How to distinguish between adapting your work and abandoning your convictions
  3. Why your deepest interests and recurring ideas are often better signals than trends
  4. How taste, perspective, and conviction create work that becomes more distinctly yours over time
  5. Why longevity comes from evolving your expression without constantly reinventing your identity
  6. How to build a body of work you'll still be proud to call yours five years from now.
  7. And more…

START HERE…

→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

→ https://mattgottesman.substack.com/about

NEW HERE…

→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

→ https://mattgottesman.com/reverse-engineer-your-life (FREE)

CONNECT WITH ME…

→ Instagram — @mattgottesman

→ TikTok — @mattgottesman

→ YouTube — @mattgottesman

RESOURCES…

→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

→ Recommended Book List — CLICK HERE

→ Apparel — thenicheisyou.com

OTHER RELATED EPISODES:

Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

Apple: https://apple.co/3MB62Iu

Spotify: https://bit.ly/4rZw3RN

Episodes: The Niche Is You

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