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Hello Author

Hello Author

Episode 39 Season 4: The Magic of Framing: Changing Perceptions to Boost Value

Hello Author · Nov 3, 2025 · 3:47

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In this episode, we explore the magic of framing, a principle made famous by behavioral economist Rory Sutherland. Discover how the way you present your book can change its perceived value. I’ll show you how Author Nation's RAVE uses this tactic to make ticket prices feel like an irresistible deal—and how you can use framing to make your book stand out.

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