How India GCCs are driving core retail and CPG value

In this episode of the EY India Insights podcast, we explore how India-based Global Capability Centers (GCCs) in the Retail and Consumer Products (CPG) sector are evolving from cost-efficiency hubs to strategic value creators.

Arpit Dharma, Partner, Business Consulting, EY India and Aniket Deshpande, Partner, Global Business Services, EY India discuss how GCCs are now powering core business functions such as merchandising, supply chain, store operations and customer experience. The conversation also delves into the growing impact of analytics, AI and emerging agentic capabilities in transforming decision-making and driving scalable outcomes.

They further highlight the shift toward differentiated talent strategies, stronger enterprise integration and how GCCs are increasingly influencing global business decisions.

Tune in to understand how Retail and CPG GCCs are shaping the future becoming AI-native, outcome-driven and deeply embedded within enterprise strategy.