Speaking Your Brand: Public Speaking Tips and Strategies
Carol Cox
▶ Webplayer- Business
- Entrepreneurship
- Marketing
Carol Cox
▶ WebplayerIt's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is...
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Sep 28, 2026 · 49:59
How do you speak about something as big as love, money, or the meaning of life without letting it become abstract or overwhelming? You make it personal. In this Back Stage with…
Sep 21, 2026 · 1:00:23
How do you turn an overlooked pattern or experience into a thought leadership message that changes how your audience sees themselves and the world around them? One of the most…
Sep 14, 2026 · 18:14
If you want more speaking invitations, it’s tempting to think the answer is more pitching, more social posts, and more cold outreach. But event organizers are receiving more…
Sep 7, 2026 · 49:39
What stays with you after a speaking retreat - once the filming is over, the notes are back in your hands, and you're home again? We could tell you what happens at one of our…
Aug 31, 2026 · 20:54
If you've been telling yourself you'll pitch the conference, keynote, or TEDx talk once you feel more confident, I want you to reconsider the order. Public speaking isn't…
Aug 24, 2026 · 32:34
If you’re exhausted by creating a brand-new presentation every time you’re invited to speak, I get it. You want the talk to fit the audience. But customizing your message is very…
Aug 17, 2026 · 48:32
What if the most important sales moments connected to your speaking engagement happen before you step on stage and in the first few minutes after you step off? My guest, sales…
Aug 10, 2026 · 32:45
When you hear “executive presence,” do you picture someone walking into a boardroom looking polished, confident, and completely certain of what to say? My guest, Mary E. Maloney,…
Aug 3, 2026 · 20:27
When someone asks what you speak about, do you give them one clear answer - or a list that includes a bunch of keywords like leadership, communication, resilience, confidence,…
Jul 27, 2026 · 35:39
AI can give you an answer. But it can’t be genuinely curious about you. In this episode, I’m joined by our lead speaking coach, Diane Diaz, to explore why curiosity is essential…
Jul 20, 2026 · 29:33
If people leave your talk thinking, “She really knows her stuff,” that feels good. But it doesn’t necessarily make you memorable, referable, or bookable. In this fourth and final…
Jul 13, 2026 · 27:12
If you love facilitating workshops and trainings, but you know there’s something more you want to say, this episode is for you. My guest is Corrin McCloskey, a healthcare…
Jul 6, 2026 · 23:12
I love using AI, and I use it almost every day. But when it comes to thought leadership, talks, and presentations, I’ve also seen how easy it is for AI to pull us into a new…
Jun 29, 2026 · 11:26
Have you ever given a talk that people loved in the moment but nothing happened afterward? The audience took notes. They told you how valuable your presentation was. But you…
Jun 25, 2026 · 34:33
You can give a great presentation, get lots of compliments afterward, and still walk away with zero leads. Why? Because most speakers approach their talks like teachers instead…
Jun 22, 2026 · 20:26
Your marketing may not be broken. It may just be missing a signature talk. In this episode, Diane Diaz and I share why speaking is one of the most effective marketing tools…
Jun 15, 2026 · 35:42
How do you name a book, a framework, or even a business in a way that captures the essence of what you do? After struggling with the title of my book for years, I turned to brand…
Jun 8, 2026 · 31:50
You may be closer to your next speaking opportunity than you think. With so many people submitting speaker applications and using AI to generate proposals, standing out has…
Jun 1, 2026 · 32:11
What if the stories you’ve dismissed as “not important enough” are actually the ones your audience needs most? Erin Mark and I explore why storytelling is the bridge between…
May 25, 2026 · 51:19
In this episode, I sit down with Teri DeLucca for a candid conversation about what really happens behind the scenes in the speaking industry, from getting your first speaking…
May 18, 2026 · 46:48
I love when I stumble across someone I know doing something big —and that’s exactly what happened with today’s guest. I spotted one of our Thought Leader Academy grads Kim Foster…
May 11, 2026 · 59:20
What makes a motivational talk actually stick , long after the applause? In this audio from our Back Stage with Speaking Your Brand live show, you’ll experience powerful,…
May 4, 2026 · 49:42
What separates a good talk from a true thought leadership talk? It’s not just the story; it’s what you do with it. In this audio from our Back Stage with Speaking Your Brand live…
Apr 27, 2026 · 47:42
We’re pulling back the curtain on the speaker industry. If you’ve been scrolling lately, you’ve probably seen the promises: guaranteed TEDx talks, booked-out speaking calendars,…
Apr 20, 2026 · 53:47
I’m thrilled to have back on the podcast my client Tammy Lally, TEDx speaker, author, and money coach, whose talk has reached millions of people around the world. But what makes…
Apr 13, 2026 · 1:01:04
TEDx is one of those stages that so many people aspire to. After being part of the speaker curation and coaching team for TEDxOrlando, I can tell you that there’s a lot that…
Apr 6, 2026 · 46:43
I’ve worked with a lot of speakers over the years, but Andy Nunn brings something truly unique to the stage. He’s a mentalist turned keynote speaker who knows how to captivate an…
Mar 30, 2026 · 33:10
Resilience isn’t something you build in the moment—it’s something you build long before you need it. In this episode, I’m joined by one of my clients, Wendy Romeu, founder and…
Mar 23, 2026 · 54:06
What if the thing that makes you most effective as a leader and speaker… isn’t perfection, but authenticity? That it’s not about having all the answers, but being willing to tell…
Mar 16, 2026 · 47:52
Today I’m joined by returning guest Tiffany Hawk - author, book coach, and longtime collaborator - to talk about why sharing your story matters, especially when you don’t feel…
Mar 9, 2026 · 57:22
Many accomplished women already have the expertise, experience, and authority their audiences need. The missing piece is rarely more knowledge — it’s connection. Story is what…
Mar 2, 2026 · 46:12
What’s the difference between a presentation people forget in five minutes… and a talk that quietly reshapes how someone thinks, decides, and acts for months afterward? It’s not…
Feb 23, 2026 · 45:59
Your story is not just your story. It's part of a larger narrative about whose voices are heard and whose are erased. I’m thrilled to have Janice Gassam Asare back on the…
Feb 16, 2026 · 44:05
This episode is a rich and timely conversation about how we relate to what we know in an age of constant change and AI. My guest is Dr. Laila Marouf, a former academic who spent…
Feb 9, 2026 · 38:08
What does it look like to turn an idea into a message, a message into a signature talk, and a signature talk into a published book? In this episode, I sit down with Thought…
Feb 2, 2026 · 14:47
One of the most common mistakes I see speakers make is trying to deliver a six-week course or a full-length book in a 45-minute talk. And then they wonder why: • the audience…
Jan 26, 2026 · 16:19
Have you ever hesitated to call yourself a speaker… or a thought leader… even though you know you have something important to say? I see it all the time: brilliant women who have…
Jan 19, 2026 · 13:45
Your personal brand isn’t optional anymore, even if you wish it were. In this episode, I dig into why your personal brand matters more than ever, especially in a world…
Jan 16, 2026 · 4:01
Hey there, it's Carol, popping in for a minute! I want to make sure you know about our 1-Day Master Your Message & the Stage workshop coming up on February 19th in Downtown…
Jan 12, 2026 · 24:38
Have you ever heard a speaker share a story and have one of these reactions: #1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own…
Jan 5, 2026 · 21:16
Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking. Ideas are incredibly powerful; they can live on for years,…
Dec 29, 2025 · 34:33
If you’re giving talks but not seeing leads or clients come from them, this episode will change how you think about speaking. I’m joined by our lead speaking coach, Diane Diaz,…
Dec 22, 2025 · 20:26
If your marketing feels like it’s working harder… but not necessarily working better , you’re not imagining it. In this episode, I’m joined by our lead speaking coach, Diane…
Dec 15, 2025 · 34:44
What does it really take to create a keynote that inspires, connects, and builds your speaking career? In this Back Stage with Speaking Your Brand, I’m joined by three incredible…
Dec 8, 2025 · 49:33
When most people hear the word policy , they immediately picture Washington, D.C., marble hallways, and people in suits arguing on TV. But as my guest today so brilliantly…
Dec 1, 2025 · 32:04
Worried that giving the same talk more than once would box you in - or worse, bore you to tears? I’ve been there. And if you’re a builder-of-slides-at-heart like me, the idea of…
Nov 24, 2025 · 47:41
Whether you’re in corporate aiming for your next big role or an entrepreneur looking to attract higher-value opportunities, this episode gives you the clarity and strategy to…
Nov 17, 2025 · 43:57
We all know that facts tell, but stories sell. And when you add a touch of humor, your audience doesn’t just listen… they lean in . In this Back Stage with Speaking Your Brand…
Nov 10, 2025 · 33:50
Have you ever had one of those moments when all eyes are on you… and your brain suddenly decides to take a vacation? Whether it’s during a big presentation, a media interview, or…
Nov 3, 2025 · 27:38
Do you feel like your presentations are good , but maybe not yet great ? The kind that gets people talking, taking action, and reaching out long after the event? That’s exactly…
Oct 27, 2025 · 39:10
Most of us have been told that if we want referrals, we should just ask for them. But, that approach can feel awkward. What if, instead of asking, you could design an experience…
Oct 20, 2025 · 18:12
Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have…
Oct 13, 2025 · 45:21
Have you noticed how much harder it feels to stand out online lately? Between podcasts, YouTube, newsletters, and the never-ending scroll of social content, it’s easy to feel…
Oct 6, 2025 · 17:05
Here’s what you don’t want the audience to say after you deliver your keynote: “I learned a lot.” That’s you being stuck in the expert trap. As a keynote speaker, you’re there to…
Sep 29, 2025 · 9:14
We’re wrapping up our Booked Without Burnout series, and this one might surprise you: should you ever pay to speak? I know - it sounds backward. After all, you want to get paid…
Sep 22, 2025 · 10:14
Visibility is valuable. But visibility plus revenue? That’s power. Speaking isn’t only about sharing what you know. It’s about owning your expertise, modeling equity, and showing…
Sep 15, 2025 · 9:31
Wouldn’t it be amazing if speaking invitations just landed in your inbox - and with a speaker fee attached? The truth is, they can. In fact, many of my own paid speaking gigs…
Sep 12, 2025 · 3:41
Hey there, it's Carol, popping in for a minute! I want to make sure you know about our 1-Day Speaking Accelerator Workshop coming up in Downtown Orlando, Florida . You’ll go from…
Sep 8, 2025 · 14:43
You know speaking is one of the best ways to grow your business and your visibility. But between running your business, serving your clients, and managing everything else on your…
Sep 1, 2025 · 35:17
One of the biggest benefits of creating your signature talk and framework is that you don’t just use it once; you can repurpose it over and over again. In this episode, I talk…
Aug 25, 2025 · 33:15
How do you go from giving short, tip-focused talks to inspiring audiences with a full keynote? That’s exactly the journey our guest has taken and it’s one so many of us can learn…
Aug 18, 2025 · 29:17
Whether you've had one day that changed your life forever - or a series of events that shifted your understanding of yourself and the world - or a culmination of hard-won lessons…
Aug 15, 2025 · 37:36
Ever wish you could walk on stage and instantly connect with your audience, whether it’s a room of five people or a stadium of 50,000? In this episode, Diane Diaz and I are…
Aug 11, 2025 · 35:37
Do you ever feel like you're stuck in the "expert trap" - sharing lots of great information, but not quite connecting with your audience the way you want to? In this episode, I…
Aug 4, 2025 · 38:55
If you're using speaking for lead generation, you won’t want to miss this episode. I’m joined by Danielle Hayden, CEO of Kickstart Accounting, Inc., who came to me for a VIP Day…
Jul 28, 2025 · 46:11
We believe that every presentation, whether internal or external, at a conference or at a board meeting, has the power to shift how your audience views a topic and the positive…
Jul 21, 2025 · 50:10
The key to a powerful presentation isn’t just telling stories – it’s uncovering the lessons within them. When you share a personal experience or an impactful moment, you’re not…
Jul 14, 2025 · 40:35
What if you could go from a completely blank page - or in this case, a blank poster board - to mapping out and practicing your signature talk… all in just one day? That’s exactly…
Jul 7, 2025 · 12:11
I vividly remember the day after Christmas 2022. Not because I was relaxing, but because I was at my laptop, updating my university courses and diving headfirst into AI tools for…
Jun 30, 2025 · 29:41
Ever wish you had an extra set of hands - or better yet, an AI assistant - to take care of all those repetitive tasks in your business? In this episode, I’m taking you behind the…
Jun 23, 2025 · 22:18
AI isn’t just on the horizon - it’s already here, reshaping how we work, connect, and show up in our businesses, no matter what industry you’re in. In this episode, I share how…
Jun 16, 2025 · 24:31
You’ve packed your presentation with data, insights, and value — but your audience isn’t responding the way you hoped. If you’ve ever looked out and seen glazed-over eyes… or…
Jun 9, 2025 · 26:25
Have you ever wondered what it really takes to create, practice for, and deliver a powerful TED-style talk - especially one that’s only 8 minutes long? In this episode, I’m…
Jun 2, 2025 · 15:32
Have you ever walked away from a presentation thinking, “That was… fine,” but not truly moved, inspired, or motivated? Here’s the truth: Most presenters mean well - they want to…
May 26, 2025 · 50:27
If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity…
May 19, 2025 · 16:32
As speakers and entrepreneurs, we often focus on the facts, data, and tactics we want to share – but what about the emotional connection? In this episode, I talk about the power…
May 12, 2025 · 18:28
Have you ever imagined standing on a TEDx stage, spotlight on you, sharing a bold, transformative idea that resonates deeply with your audience? TEDx talks are powerful…
May 5, 2025 · 16:22
Have you ever wondered what truly makes a “signature talk”… well, signature? In this solo episode, I’m breaking down what a signature talk actually is (and what it isn’t), why…
Apr 28, 2025 · 18:42
I’ve been there. Heart pounding, mouth dry, butterflies swirling - even after years of speaking on stages and on live TV. In this episode, I share some of my hardest speaking…
Apr 21, 2025 · 28:48
Are you getting paid - or at least generating leads - from your speaking engagements? Whether you’re speaking on stages, at conferences, or to community groups, your talks can…
Apr 14, 2025 · 28:45
Do you feel like hitting pause when everything around you feels uncertain? Whether it's the economy, politics, AI, or just the general state of flux we're all living in, it's…
Apr 9, 2025 · 21:51
What does it really look like to lead with courage, advocate for yourself (and others), and embrace vulnerability as a strength? In this episode, I had the pleasure of talking…
Apr 2, 2025 · 15:37
Are you unintentionally overwhelming your audience with too much information? In this episode, I dive into one of the most common mistakes I see smart, experienced professionals…
Mar 27, 2025 · 26:11
Have you ever had an idea that tugged at you, asking to be brought to life? In this episode, I share why I believe so strongly that you are the exact messenger for your idea and…
Mar 19, 2025 · 13:46
Have you ever wondered if you really need to add humor to your business presentations, keynotes, or conference talks? Maybe you think, I’m just here to share valuable information…
Mar 3, 2025 · 25:26
I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achievers, there are beliefs we have that get us stuck in the expert…
Feb 24, 2025 · 14:56
Is there a story you’re reluctant to share? The one that still makes you cringe a little, that feels raw and vulnerable? That’s probably the exact story you should be telling -…
Feb 3, 2025 · 15:11
We hear all the time that we should “reinvent” ourselves to stay relevant. Or that we should ignore or dismiss aspects of our careers that no longer seem to “fit” with what we’re…
Dec 9, 2024 · 23:19
Are you feeling stuck or stagnant, bored and burnt out creating the same-old content? Or maybe you’re enjoying the content you’re creating and the topics you speak about, but…
Dec 2, 2024 · 36:13
Have you ever attended a keynote that truly wowed you—one that stood out, engaged the audience, and provided an unforgettable experience? Let’s face it, most keynotes do the job,…
Nov 25, 2024 · 28:16
Have you ever wondered how you can improve your speaking skills and truly connect with your audience? I’m joined by Wendy McManus and Tara Lassiter, who recently attended our…
Nov 18, 2024 · 22:24
Today’s episode it’s all about finding and developing your Big Idea for your thought leadership and public speaking. Ideas are incredibly powerful; they can live on for years,…
Nov 11, 2024 · 40:29
In this episode, our lead speaking coach Diane Diaz speaks with Michelle Massman, a longtime entrepreneur and graduate of our Thought Leader Academy, who shares her journey from…
Nov 6, 2024 · 23:08
The election clearly did not go the way many of us wanted. I was on the TV news once again on Election Night and the morning after. The outcome wasn't the shock it was in 2016,…
Nov 4, 2024 · 17:09
We’re diving into what makes a personal brand truly transformational. If you’re working to build a brand that’s memorable and impactful, whether you're an entrepreneur, a leader,…
Oct 28, 2024 · 34:58
As an entrepreneur or professional, you know the power of having a clear and compelling brand voice that resonates with your audience. You want your message to attract the right…
Oct 21, 2024 · 32:37
If you’ve ever wondered how to land those coveted speaking and panel spots at events, this episode is for you! I’m thrilled to have Johanna (Jo) Murillo join me to share her…
Oct 14, 2024 · 52:21
In your presentations and keynotes, you want to take your audience on a journey of discovery, sharing with them your personal insights and stories along the way. One of the best…
Oct 7, 2024 · 30:31
When you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for. It’s perfectly fine to do free or…
Sep 30, 2024 · 28:11
Whether you’re running a nonprofit, leading a business, or building your personal brand, this episode is filled with practical tips and examples on how to use storytelling to…
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