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Marcus Thompson is a copywriter ready to ditch hourly billing—but he's worried that switching to flat-rate pricing means leaving money on the table. Preston and Chanda Costin walk through exactly how to make the move: from researching competitor rates and piloting packages with a small group of clients, to navigating the trickier conversation of transitioning existing clients off the hourly model. They also unpack why flat-rate pricing is actually a reward for getting better at your craft, and how the way you talk about your services determines whether clients see you as a commodity or an investment.
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