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Freelance to Founder

Freelance to Founder

Stop Guessing Your Prices, Start Doing This

Freelance to Founder · Jul 31, 2026 · 17:52

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Sam is new to freelancing and stuck on a question every beginner faces: how do you charge for value when there's no hourly rate to fall back on? Preston and bestselling author Amy Suto break down what value-based pricing actually means in practice, from calculating a true hourly baseline to pricing in the emotional weight and complexity clients bring to a project. Whether it's ghostwriting a memoir or knocking out a quick copywriting job, they show how to size up a client and land on a number that actually reflects what the work is worth.



Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠

Submit your own question -> ⁠https://freelancetofounder.com/ask⁠

Buy Amy's new book -> ⁠https://amysuto.com/power⁠

Join Amy's substack -> ⁠https://www.makewritingyourjob.com/⁠


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Episodes: Freelance to Founder

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