What Does the Roobrik & Aline Merger Mean for Senior Living? — Bridge the Gap: The Senior Living Podcast

When the resident journey meets data, operators gain insights from prospects during the sales cycle. Erin Hayes, President of Aline and Evan Friedkin, Head of Business Development at Roobrik, share about the merger announcement and what customers can expect from the combined powerhouse.

This podcast was recorded at the 2025 ASHA Annual Meeting.

Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity.

Produced by Solinity Marketing.

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Meet the Hosts:

Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition.