Navigating Insurance: Risk & ROI in Senior Living | Ryan Spalding

On this episode of Bridge the Gap, Josh and Lucas sit down with Ryan Spalding of Gibson Insurance to unpack one of the most overlooked, but critical, components of senior living operations: insurance and risk management. Ryan shares a behind-the-scenes look at the pressures operators face today. He also highlights real-world operator strategies, including creative staffing solutions and embedded technologies that reduce falls and claims.

If you're a senior living operator, owner, or executive, this episode offers practical insights into reducing risk, controlling costs, and turning insurance from a pain point into a strategic advantage.

1. The evolution of senior living risk from COVID to today
2. Why litigation against operators is increasing
3. Rising insurance premiums and shrinking margins
4. Common frustrations with brokers and insurance processes
5. How to “tell your story” to underwriters effectively
6. The importance of proactive risk management and transparency
7. Staffing challenges and creative retention solutions
8. How technology (fall prevention, wound care) reduces claims
9. The role of broker relationships in securing better coverage
10. Turning insurance into a revenue-generating opportunity

Meet the Hosts:

Josh Crisp : https://www.linkedin.com/in/joshcrispsocial/

Lucas McCurdy : https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/

Connect with Our Guest

Ryan Spalding: https://www.linkedin.com/in/ryanspalding07/

Learn More about Gibson Insurance

https://www.thegibsonedge.com/

Produced by Grit and Gravel Marketing .

Become a sponsor of Bridge the Gap.

Connect with BTG on social media:

YouTube

Instagram

Facebook

Twitter

LinkedIn

TikTok