How to Drive Senior Living Development in Tough Markets

In this episode of Bridge the Gap, we sit down with returning guest and industry leader Heather Tussing, President of The Aspenwood Company, to explore what it takes to build thriving, scalable, luxury senior living communities. Heather shares updates from her three-year leadership journey: from launching successful urban infill developments in Nashville and Charlotte to expanding through acquisitions and third-party management.

This week, we cover:

• How Aspenwood transformed a strong company into a market-leading culture
• Building authentic sales relationships long before a community opens
• Supporting high-performing teams and reinforcing culture at scale
• Strategic refreshes and CapEx planning for luxury senior living assets
• Maintaining brand standards across developments and acquisitions

Meet the Hosts:

Josh Crisp

Lucas McCurdy

Connect with Our Guest

Heather Tussing

Produced by Solinity Marketing.

Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity.

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This episode was recorded at the NIC Fall Conference 2025