How to Build the Future of Senior Living Talent | Nancy Swanger

On this episode of Bridge the Gap, Josh and Lucas sit down with Nancy Swanger of the Granger Cobb Institute for Business of Aging at Washington State University. Nancy shares the origin story of the program and how it has grown into a pioneering academic pathway preparing students for careers in senior living. Nancy highlights the powerful role of purpose-driven work in attracting the next generation. She also discusses how industry collaboration, mentorship, and real-world exposure are key to the program’s success, and why the future of senior housing depends on innovative workforce solutions.

Key Topics Covered

1. The founding story of the Granger Cobb Institute
2. How hospitality education connects to senior living careers
3. The evolution from a single course to a full degree program
4. Industry partnerships driving curriculum and student success
5. Workforce challenges and opportunities in senior housing
6. Shifting perceptions among younger generations
7. The importance of purpose-driven careers
8. Online education and professional development pathways
9. Success stories of students entering the industry
10. The future of aging services education

Meet the Hosts:

Josh Crisp : https://www.linkedin.com/in/joshcrispsocial/

Lucas McCurdy : https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/

Connect with Our Guest

Nancy Swanger: https://www.linkedin.com/in/nancyswanger/

Learn More about the Granger Cobb Institute

https://business.wsu.edu/granger-cobb-institute-for-business-aging/

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