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The map says oasis; the aisles say Doritos. This Skeptical Sunday, Jessica Wynn explains why grocery stores failed to fix how low-income neighborhoods eat.
Welcome to Skeptical Sunday, a special edition of The Jordan Harbinger Show where Jordan and a guest break down a topic that you may have never thought about, open things up, and debunk common misconceptions. This time around, we’re joined by writer and researcher Jessica Wynn!
Full show notes and resources can be found here: jordanharbinger.com/1385
On This Week's Skeptical Sunday:
- A 'food desert' is the USDA's label for a low-income neighborhood where hundreds of people live over a mile from a large grocery store — too far, the theory goes, so they eat worse. Build a store and diets improve. Yet billions of dollars later, most residents were already driving past one to shop elsewhere.
- Distance was never the driver — equalizing access and prices closes just nine to ten percent of the diet gap. The rest is preference, and preference isn't fixed taste; it's learned from culture, marketing, price, and stress. West Harlem got a great supermarket 15 years ago, yet obesity stayed high.
- The same government building stores to fix diets spends roughly $9 billion a year subsidizing crops like corn and soy — the raw material for syrup, seed oils, and cheap meat. Fresh produce gets under ten percent. No wonder a pint of blueberries costs more than a family-size bag of Blue Takis.
- The sharper problem isn't the desert but the swamp — neighborhoods saturated with fast food, dollar stores, and junk promotions. Counties with the worst swamp scores saw 77% higher obesity-related cancer deaths. A store can even be a mirage: it's there, but the shelves are mostly Doritos.
- You can't buy health by proximity, but you can build it through knowledge. Don't abandon the food you love; adjust it. Swap corn oil for olive, tweak a method, make one familiar dish a little healthier. Preference is learned, which means it can be relearned, starting now.
- Connect with Jordan on Twitter, Instagram, and YouTube. If you have something you'd like us to tackle here on Skeptical Sunday, drop Jordan a line at jordan@jordanharbinger.com and let him know!
- Connect with Jessica Wynn at Instagram (and Instagram!), and subscribe to her newsletters: Between the Lines and Where the Shadows Linger!
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