Why Patients Say No—And How to Help Them Say Yes — EYE OWN A BUSINESS

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In this special episode of Eye Own a Business, I’m sharing three powerful conversations from a previous podcast I hosted, Can I Ask You One Question? Each segment features a bestselling author exploring a common theme: how to influence human behavior in ways that lead to better outcomes—for your patients and your practice. You'll hear from Dr. Stephen Trzeciak on the science behind compassionate care, Dr. William Miller on what truly motivates people to change, and Dr. Kathleen Starr on overcoming resistance to healthcare recommendations. Whether you're leading a team or guiding patients, this episode offers science-backed insights you can apply right away.