#247: How CDP's & AI Can Supercharge Hotel Marketing Campaigns | with Scott Buelter — The Modern Hotelier

What if your hotel could know exactly what your guests want before they even check in — and deliver it automatically?

In this episode, David Millili and Steve Carran sit down with Scott Buelter, CEO of Ascent 360, to dive into the transformative power of AI, data, and personalization in the hospitality industry.

In this episode you'll learn about:

How hotels are using Customer Data Platforms (CDPs) to unify guest data from multiple systems.
The current and future role of AI in hospitality, from marketing automation to operational efficiency.
How AI can support staff rather than replace them, improving the human touch in guest interactions.
The shift from providing tools to delivering outcomes, and why marketers who embrace AI will thrive.

If you want to understand how AI and data are shaping the next generation of hotel marketing, guest experiences, and operational efficiency, this episode is a must-watch.

Watch the FULL EPISODE on YouTube: https://youtu.be/wM8cOSoRIXs

This episode is sponsored by Ascent360: https://ascent360.com/

Links:
Scott on LinkedIn: https://www.linkedin.com/in/scottbuelter/
Ascent360: https://ascent360.com/

For full show notes head to: https://themodernhotelier.com/episode/247

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Join the conversation on today's episode on The Modern Hotelier LinkedIn page

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil.