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The recruitment experience is undergoing a fundamental transformation with AI and automation playing an increasingly larger role. It's essential to recognise the consequences of lost human connection. Trust is an absolutely critical element here, and employers need to ensure they aren't losing the emotional intelligence and genuine connections that build trust with candidates.
So how do you create authentic connections when AI does the screening and robots send the emails?
My guest this week is Gal Borenstein, CEO of Borenstein Group. In our conversation, he talks us through his framework for building genuine digital trust in an increasingly automated world.
In the interview, we discuss:
The rapid digitalization and automation of business communication
The jolt into a new era for employer branding
The digital trust framework
How to use AI to help build trust rather than erode it
