The AI Investment Few Accounting Firms Can Measure
Accounting Voices · Sep 28, 2026 · 11:11
Accounting Voices · Sep 28, 2026 · 11:11
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As AI Reality Inside Firms draws toward a close, Rob Brown steps back from the interview chair to examine what the wider data reveals about AI investment across the accounting profession. More than 70% of accounting firms increased AI budgets in the past year. Roughly 44% report no measurable impact from any of it. In this solo wrap-up episode, Rob connects the profession-wide data to the patterns that emerged across the series and asks whether accounting firms have a technology problem or a strategy problem.
AI Reality Inside Firms is a structured series on Accounting Voices where senior accounting firm leaders answer the same five questions about how AI is genuinely landing inside their firms. You can find the full series on YouTube, LinkedIn, CPA Trendlines and all major podcast platforms.
This series is brought to you in partnership with FieldGuide, the AI native platform for audit and advisory firms. Instead, the first AI tax agent for end to end research, planning, filing and defense. Karbon, the global leader in AI powered practice management software. Digits, the AI powered financial intelligence platform for accounting firms. And Filed, the intelligent tax workspace for preparation and review automation.
