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Tony Thorstad is the marketing guru at Smart Motors Toyota, and in this episode of What the Fixed Ops?!, he shares how he navigates the unique challenges of automotive marketing today. We dive into:
* The complexity of marketing Toyota vehicles with shifting incentives * How merchandising before inventory hits the lot can create challenges * Smart Motors' digital strategy for both variable and fixed ops * Increasing RO count through SEO, digital ads, and capacity planning * Creative tools like overhead PA marketing, AI-assisted SEO, and more
Whether you’re in the front of the house or the service bay, Tony’s insights will get you thinking about your dealership differently.
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Get watch and listen links, as well as full episodes and shorts: www.fixedopsmarketing.com/wtf
Join Managing Partner and Host, Russell B. Hill and Charity Dunning, Co-Host and Chief Marketing Officer of FixedOPS Marketing, as we discuss life, automotive, and the human journey in WTF?! #podcast #automotive #fixedoperations
