How Shirts Reveal Hidden Stories of Money, Power & Politics in Soccer with Joey D'Urso
The Cooligans · Sep 7, 2026 · 38:55
The Cooligans · Sep 7, 2026 · 38:55
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Alexis & Christian are joined by journalist and author Joey D’Urso (“More Than a Shirt”) to reveal how global politics and big money collide on the front of your favorite football shirts. From the wild story behind Arsenal’s JVC era to clubs with sponsors tied to oil states, crypto, local businesses and everything in between, the conversation uncovers just how much history (and drama) is stitched into every kit.
(2:35) Joey's book "More Than a Shirt"
(8:08) Lessons learned from writing the book
(11:02) Reconciling club fandom with club business
(18:58) Women's soccer shirt sponsors
(26:11) Evolution of shirt sponsors
(34:58) Standout stories from "More Than a Shirt"
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