AHC: Fields & Front Porches, Agritourism for Horse People for August 4, 2026 — Horses in the Morning

The American Horse Council explores the business of agritourism, discussing how farms can diversify by hosting unique guest experiences. Joined by expert Abriana Johnson, they highlight the opportunities and challenges of creating a successful operation. The episode also provides a critical update on horse movement, with Julie and Emily emphasizing the importance of proper documentation and compliance with state regulations to protect industry health. Listen in...

HORSES IN THE MORNING Episode 4011 –Show Notes and Links:

Your Hosts: Julie Broadway (President) and Emily Stearns (Health, Welfare, and Regulatory Affairs Liaison) of the American Horse Council
Sponsors: Jarvis Insurance and Pyranha Fly Spray
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Guest: Abriana Johnson
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Time Stamps:

00:30 - What is agritourism?
02:20 - Conference agritourism examples (Cason platoon visit)
08:06 - Guest intro: Aubriana Johnson
10:17 - Cowgirl Cameron reading program & miniature horse
12:47 - Defining agritourism
16:28 - Mindset shift & challenges for horse farms
21:40 - Marketing to non‑horse public
22:31 - Favorite agritourism examples (tracks, vineyards, events)
27:29 - Creative ideas: movie nights, photo sessions, farm stays
29:39 - Where to start: zoning, associations, key resources
31:54 - Grants & funding opportunities
37:21 - Sponsor & shift to horse movement regulations
38:22 - CVI vs. Coggins & interstate rules
45:20 - New World Screwworm & movement zone
50:25 - Trip planning: official sources, not social media
52:40 - Final takeaways & AHC call to action