One founder’s guide to making hard pivots and picking the right investor

Every founder of a company faces this quandary: What does our next phase look like? How do we get there? Who can help us get there?

Sophia Harris and her leadership team at ODRG, which she founded in 2013, faced those questions head-on as they plotted out the company’s next steps and that led them to partnering with Advantage Capital.

This episode begins with Harris telling our Ross Wilkers the full story of ODRG’s hard pivot to being a national security and geospatial technology specialist. She also describes how that positioned ODRG to eventually be ready for an external investor, something that has always been in the front of her mind.

Keeping employees and customers onside was no easy feat, and one Harris speaks in-depth about in the conversation. Harris also describes how she faced the other common founder’s quandary: Am I ready to give up full control of the company I started?