How to Sell Safety Like a Marketer — The Safety Geek Podcast: Geeking Out About Workplace Safety

You had the regulation AND the data. You explained it clearly... and a manager still looked at you and said, "We're not going to do that right now." So you explained it again. A little louder, with a few more citations. And nothing changed.

It took me years to figure out that people act on what they believe, and a citation rarely changes a belief. So whether you signed up for it or not, you're selling safety... to employees, supervisors, and your leadership team. In this episode I break down 3 strategies marketers use to shift a belief, including the 7-11-4 rule. And I'll show you how to use the 5 minutes you get in the management meeting to finally get the buy-in you've been asking for.

Full show notes: https://thesafetygeek.com/144

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